Welcome to my website!
Transmedia Brand Extension Research
Video Game Marketing and Branding
Neurodiversity and Student Support
My Story!
I am studying towards my doctorate in Management at the University of Dundee. My research investigates marketing strategies in video game to television transmedia and adaptation.
I work in community management at 4J Studios, the studio who famously developed Minecraft Console Edition, and currently developing Reforj.
I am also endeavouring to champion neurodiversity through my roles as a Study Assistant for ClearLinks, working at the University of Dundee.
I am also an IT Expert working on a British Council-funded project between the University of Dundee and NUST University, advancing digital inclusion and accessibility awareness in Higher Education.
My Current Projects
Here is what I am currently working on
Community Management
I am working at 4J Studios as a community management intern, supporting the development of upcoming video game Reforj. My role mainly involves content creation and community management
Doctoral Thesis
I am now a Year 2 PhD student, having passed my Upgrade in September 2025. This milestone being passed now means I am transitioning my work from a proposal research into the foundation of my doctoral thesis.
Neurodiversity Support
I work as a Study Assistant for ClearLinks, supporting University of Dundee students who are referred to us by the Disability Service to guide students in their adjustment to University life. I am also supporting a digital inclusion and accessibility awareness project with University of Dundee and NUST University colleagues by designing digital materials and leading website development
Making an Industry Impact
Andy Johnston
4J Studios
Liam is a bright and enthusiastic professional who likes to dig into the details of any task he is given. Liam has a great ability to build a deep understanding of problems, tools, or audiences, and to present his insights as actionable solutions.
Dr. Ying Wu
University of Dundee
Liam is a reflective and creative PhD researcher who combines academic rigour with strong design thinking. He played a key role in shaping the inclusive designs of our project materials and digital assets, translating complex ideas into clear, engaging, and inclusive outputs. Liam is a dedicated and inspiring colleague whose professionalism and creativity make a real difference in every project he contributes to.
Sourya Roy
University of Dundee
From day 1, I was super impressed with Liam's good nature, great ideas and fantastic work ethic. Liam has always been impactful - as a student and as an alumnus. I am confident that he will be an asset to any organisation.