About Me
I am a passionate, driven individual making strides to enter academia and media marketing, with a particular interest in video game marketing. I am writing my doctoral thesis on marketing strategies in video game to television transmedia and adaptation. My research has allowed me to consider how factors such as stakeholder prioritisation, fidelity & originality considerations, entertainment medium anomalies, and consumption experience crossover theory impacts the process of developing a successful television series or film based on video game IP. This research also considers the role of general brand extension and transmedia studies when developing scripts and strategy for this phenomenon.
I am also working as a Community Management Intern for 4J Studios. For this role, I have taken on a range of responsibilities within the marketing team:
Design of Monthly Social Reports to be circulated through upper management
Online interaction with our community audience through our social media channels
Idea generation, copywriting and scheduling for posts, using tools such as Slack, ClickUp, and Sprout Social
Academic Experience
July 2024 - July 2027
PhD Management
University of Dundee
I am researching towards the completion of my PhD in Management, specialising in marketing strategies in video game to television transmedia and adaptation. This year, I have presented my work at conferences in Surrey and York, and I passed my PhD Upgrade - where my research proposal was accepted for doctoral research.
September 2022 - September 2023
MSc Management and Marketing
University of Dundee
I took a range of modules which increased my knowledge and engagement with topics concerning branding, social media, strategic management, among other business topics. I also served as School President. I finished this year with a Distinction on my MSc, as well as being awarded Best Student award by the Business School, and School President of the Year award by the Students' Association.
September 2020 - June 2022
BA (Hons) Business Management
Abertay University
I achieved a 2:1 classification on my undergraduate degree in Business Management, awarded by Abertay University. This involved a diverse range of modules including marketing, human resources, and business strategy. The Covid-19 pandemic introduced a set of unique challenges when completing this degree, especially as Business topics were one of the last to be brought back to in-person teaching.
September 2018 - June 2020
HND Administration & IT
Fife College
I received an A grade for all three of my graded units across my HNC and HND in Administration & IT, which I obtained from Fife College. My modules explored topics such as finance, management, legal, and marketing.
Industry Experience
September 2025 - Present
Study Assistant
ClearLinks
I work as a study assistant for ClearLinks, supporting students at the University of Dundee. My role is to support students in their student life, catering to their needs on a case-by-case basis. This can include assistance in issues such as time management and organising notes, to navigating the campus and city, among a wide range of other support needs.
June 2025 - Present
Community Management Intern
4J Studios
I am a Community Management Intern at 4J Studios in Dundee. I am responsible for working on marketing strategies to engage and interact with gamers in the 4J Studios community. This involves moderation of the Discord channel dedicated to fan interaction for the Reforj game. I am also doing behind-the-scenes work to create analytics and demographics reports that will serve to inform marketing strategy.
June 2025 - Present
Research Assistant
University of Dundee
I am working on a British Council-funded project alongside colleagues from the University of Dundee and NUST in Pakistan. This project was set up to investigate and create recommendations for advancing digital inclusion in Pakistan for implementation. My role in this project has been to design marketing materials, creating an accessible brand with a logo and house style from scratch. This has been used to design a slide deck, promotional poster, participant certificate, and website for the project in line with strategic objectives of the project.
August 2023 - June 2024
Entrepreneurial Executive
Young Enterprise Scotland
I delivered the Young Enterprise Scotland offering in Fife College across various campuses. The services offered within the college sector were interactive workshops discussing key hard and soft skills associated with entrepreneurship, startup support for student entrepreneurs and synergy with a range of business support organisations. In academic year 2022/23, I produced the best engagement numbers that Young Enterprise Scotland has experienced in Fife College, with over 2000 student interactions over the academic session. This also contributed to the best performance of Young Enterprise Scotland within the college sector in an academic year to date.
2025 Highlights
Presenting at the Doctoral Colloquium as part of the AIB-UKI 51st Conference at the University of Surrey
Presenting at the Interactive Games PGR Conference at York St. John University
Having my Research Proposal accepted by the University of Dundee School of Business at the PhD Upgrade