NCR Biz-a-Thon Marketing Presentation

This week, I co-delivered a Marketing Presentation with Dr. Ying Wu from the University of Dundee School of Business to students taking part in this year's NCR Biz-a-Thon. I was delighted to work on developing and delivering this workshop with Ying, who is an engaging and knowledgeable lecturer at the University.

The brief for the students from NCR for this event is to develop a solution that reimagines ATMs for the next decade. Together with Ying, we developed a marketing workshop which equipped students with tips to validate their recommendations, by aligning these with NCR's internal and external environments, competitor consideration, and customer segmentation.

This allowed for a presentation which aided students' consideration of justifying their recommendations with how this aligns with company values, customer attributes, and product innovation. The students were highly engaged and there were interesting conversations started throughout the session.